Anddy Lian has been actively engaged in the industry for over 15 years. Leveraging his expertise and forward-thinking approach, he excelled as a business planner across local, international organizations, and publicly traded companies, offering expert guidance to a broad range of sectors. Prior to joining Linfinity, Anddy proudly served at a non-profit organization and quasi government-linked organizations.
Introduce yourself briefly.
Before Linfinity, I was involved in not-for-profit and quasi-government linked organizations, and served as the Deputy Director of the Singapore Institute of International Affairs (SIIA). I am a fervent advocate for fostering start-ups and have investments in several health-related companies. I’ve also been a private investor for the last eight years. A year and a half ago, I was engaged in medical treatment in Singapore. During a seminar with US pharmaceutical companies and drug research institutes, the issue of counterfeit drugs was taken seriously.
The outcome of the final multi-party discussion was that the latest blockchain technology may be the most viable solution to combat counterfeit drugs. Subsequently, I placed drug traceability at the forefront of the entire “blockchain + supply chain” program and embarked on my Linfinity blockchain journey in late 2017.
What sets your organization apart from your competitors?
This year, blockchain technology has begun to merge with more traditional industries. It has commenced to reshape the market landscape, with an increasing number of companies focusing on business transformation. New ecosystems featuring smart contract technology will be integrated into existing industries, giving rise to novel business and regulatory models.
Compared with other peers, Linfinity has explicitly declared that it will not conduct any form of ICO since its inception. Our direction is crystal clear, focused on commercializing our technology and constructing a trusted supply chain ecosystem based on market demand.
Presently, Linfinity has inked Memorandums of Understanding (MOU) with several international companies, including Alishan Group, WealthBriefingAsia, Scientific Tradition, Rongde Logistics, and Herbriller. Linfinity Dapp beta 1.0 has been officially launched and delivered to enterprises for further debugging.
What is the potential market share you aim to achieve in the next 3 years?
This is an excellent question. I believe that blockchain is rapidly expanding today and holds tremendous potential, not only for reshaping the present world but also for shaping the future. In the next three years, there will be a closer integration of traditional industries and blockchain. Currently, the entire blockchain industry is still in its exploratory phase. With the development of the Internet of Things (IoT) and Artificial Intelligence (AI), blockchain+LoT+AI can significantly improve the feasibility of uploading information into blocks, ensuring accurate mapping of offline objects on the chain, enhancing the overall credibility of the system, and subsequently achieving blockchain commercialization in a broader array of scenarios.
Linfinity is not establishing an industry, but rather using new technologies to serve the development of the entire supply chain industry, expediting the realization of a trusted ecosystem scenario.
What was the pivotal part of your entire business journey?
The essential part, in my opinion, is the dissemination of blockchain knowledge through global roadshows. Blockchain is not a new concept, but its current practical application is predominantly concentrated in the realm of digital currency. Nowadays, pseudo-blockchain projects that rapidly raise funds in the name of blockchain are rampant, stemming from a lack of understanding of blockchain among people. Moreover, many enterprises are unclear about where to begin leveraging blockchain technology, assuming that transitioning from their original business model to “blockchainization” is an intricate process.
Through global roadshows, businesses and users can genuinely comprehend blockchain and gain from it. “Blockchainization” is not intricate – enterprises do not need to upload information related to their entire enterprise process, but only package and upload necessary information as per their needs.
Additionally, Linfinity provides several avenues to assist enterprise users in their business applications of the blockchain.
What are the best and worst investments you’ve ever made?
What I am currently involved in is the best. Firstly, blockchain is a burgeoning industry and a cutting-edge technology alongside AI and IoT. However, the differentiating factor lies in the lower thresholds of blockchain technology and its enhanced capability to collaborate with diverse sectors.
For instance, Linfinity is specifically dedicated to furnishing top-notch solutions for the information delivery issues in the supply chain of traditional industries. Utilizing Linfinity blockchain technology, information is packaged and uploaded into blocks, rendering goods’ information public, transparent, and secure during circulation. The most immediate benefit is its potential to resolve intellectual property rights and counterfeiting problems prevalent in certain industries.
The downside might be that due to a lack of understanding of blockchain among the masses, many equate bitcoin with blockchain, and some illicit speculators even commit crimes under the guise of blockchain.
What consumes a large portion of your time?
It is global communication. Linfinity is a company with a global outlook. In Asia, our collaborations currently span Singapore, China, Japan, Korea, and Bangkok. We also intend to expand to other regions; the Linfinity Forum held in London and the signing of a strategic cooperation agreement mark a small step toward entering the European market; the American market plan has been initiated and we are presently in negotiations with a major US logistics company, with collaboration only a matter of time. The majority of my time is dedicated to this, and I thoroughly enjoy it.
The vision of Linfinity is to establish an industry gathering from technology landing and ultimately realize the construction of a trusted supply chain ecosystem to serve society and generate value. Establishing a new supply chain ecosystem mandates cooperation with a more extensive array of large, medium, and small-sized enterprises. It is imperative to genuinely mobilize the resources of society as a whole and work collectively.
What three pieces of advice would you impart to college students/new startup business owners aspiring to become entrepreneurs?
In this era of mass entrepreneurship and innovation, I believe that as an entrepreneur, we should retrace our steps to the core of business amidst the frenzied events.
Firstly, clarify our business logic and pinpoint the ultimate profit point. Secondly, carry out fundamental project planning. This is done with the objective of comprehending why we should take risks, expend energy, time, resources, and money to embark on this journey, and how we can attain our goal.
Ultimately, we must establish a fundamental team structure. Transforming an idea into a prosperous enterprise hinges on assembling a robust management team. Members of this team must boast extensive professional technical knowledge, managerial skills, and a wealth of work experience. We should ascertain these points before commencing a business.
Who has impressed you most with their accomplishments?
I have been profoundly impressed by several projects in this industry. In reality, the blockchain industry hosts numerous exceptional projects, with individuals focusing on varied aspects, resulting in divergent solutions.
For instance, the blockchain industry can be broadly classified into technology and business groups.
The technology group dedicates its efforts to the blockchain technology itself, devoting more time and energy to the development and optimization of blockchain public chains. Undoubtedly, the achievements of these projects are indeterminate, particularly in enhancing blockchain access efficiency, a pivotal accomplishment.
The business group is market-oriented, similar to Linfinity. We consistently concentrate on utilizing blockchain technology to sequentially achieve market-oriented solutions to address pain points and enhance key and challenging issues across various industries.
What fuels your perseverance during challenging times?
The blockchain industry is currently a domain of mixed blessings. On one hand, the industry is relatively new with a short development period, and numerous aspects remain immature. On the other hand, the market lacks certain supervision, leading to sporadic occurrences of “inferior cryptocurrencies driving out superior ones.”
For me, in addition to the potential of the Linfinity project, my team propels me forward. Our team members are professionals and elites from diverse industries. While some may not have engaged in blockchain-related projects previously, they possess roots in traditional industries and offer exceptionally keen insights into the market’s pain points. This is vital and indispensable for the market-oriented commercialization process of blockchain technology at Linfinity – an advantage that many peers may lack.
How can people connect with you?
For collaboration and inquiries, feel free to reach out to me via Email
This Interview is exclusively conducted by “Haris Siddique”
Haris Siddique is an entrepreneur and investor based in Pakistan. He is a co-founder of Artimization (A global branding and marketing company) which has already served more than 500 businesses around the world. Haris is one of the board members of Vizaca Media Company and currently serves as the Head of Global Marketing.
You can connect with Haris via the following platforms:
Linkedin: @Harissiddique | Email: [email protected] | Website: www.artimization.com
