In today’s cutthroat business environment, one of the most crucial methods for generating leads, acquiring customers and boosting revenues is digital marketing. With 4.54 billion people using the internet globally, digital marketing has emerged as a cost-effective yet highly efficient platform for advertising and engaging with business audiences and consumers.
Digital marketing itself is extensive, encompassing numerous digital channels for advertising, ranging from online articles and videos to ad campaigns on social media and various websites. Businesses need to monitor all their campaigns and promotions to identify the ones that attract the right audience for their products and services.
Tracking all marketing campaigns enables marketers to determine which digital marketing efforts yield the most website traffic, marketing leads, and revenue. It also allows them to identify less successful promotions, enabling them to allocate their marketing budget selectively towards strategies that offer tangible value and results.
Marketing teams can track their campaigns by adding special tracking tags to the website links they promote. This process, known as link tagging, is particularly useful when promoting links on social media, as it allows for shortened links.
However, manual tagging or using spreadsheets can be a time-consuming and challenging process to integrate into the marketing workflow. Skipping this step undervalues marketing campaigns, making it unclear which digital marketing strategy or channel was most successful in providing ROI and justifying the marketing spend.
Link tagging not only helps businesses gain a better understanding of their customers and avoid unnecessary spending on unsuccessful promotional tactics, but it also plays a crucial role in identifying the best digital channels and campaigns for acquiring new customers.
Although manual UTM Builders like Google Analytics’ Campaign URL Builder can be useful for a small number of links, if a large number of campaigns need consistent, error-free tracking, using an automated link tagging platform such as Campaign Trackly is the most effective solution.
About Campaign Trackly:
Campaign Trackly is a UTM Generation and Link Management Platform for Marketers, providing tagged links, short links, and spreadsheets without manual work or coding. The platform enables marketers to transition from ad hoc or spreadsheet-driven link tagging to a consistent best-practice link tracking in a short timeframe.
By automating the creation of tracking links, businesses can enhance the data received from Google Analytics and other analytics tools, enabling marketers to gain a comprehensive understanding of their campaign performance in terms of customer acquisition, form completions, and direct purchases.
Campaign Trackly currently offers over 35 automation features, which include a campaign URL builder, UTM tag shortener, bulk link management, etc., allowing tracking of onsite buttons and banners, as well as email, social media, online directory promotions, and paid advertisements.
How Campaign Trackly Enhances Your Marketing:
Campaign Trackly’s tool is based on the UTM tracking tags popularized by Google Analytics and allows the addition of more detailed custom tags in a quick and automated manner.
In addition to its speed, the company’s service is incredibly user-friendly, as it requires no manual work or coding, making it accessible to any marketer. Furthermore, the company offers beneficial free training to its users!
Moreover, utilizing an automated platform to add tracking tags to links allows businesses to build a consistent tagging library in a central location, accessible by all users 24/7. This reduces tagging errors, improves reporting insights, and saves production time.
Campaign Trackly offers a real-time, efficient solution to marketers seeking to optimize their marketing campaigns.
The reader might find the text intriguing and informative. The mention of Campaign Trackly as a platform that redefines UTM building and link management could pique their interest. They might be curious to learn more about how this platform can enhance their marketing campaigns.