TikTok has now expanded globally. If you are over 35, you may have been unaware of TikTok. Or if you have heard of Tiktok, then you may not be aware of its predecessors. In this article, We will be sharing insights into the earning potential of Tiktok content creators in 2022.
The first app was Dubsmash, where people created videos while dancing or shooting a one-minute video. If you are a teenager or a tween, then you will be into making Tik Tok videos, and perhaps girls are primarily interested in creating Tik Tok videos.
Although it wasn’t popular at the start, Youtube was the best platform to operate a channel and earn money.
But then developers came up with ideas like musical.ly and then Tik Tok, which has a similar system to Dubsmash but here, people could monetize their account after reaching a high follower threshold.
Even today, TikTok is not designed to provide the same or higher earnings than typical YouTubers. If you have more subscribers, you can run ads that will enable you to earn money on youtube.
However, it cannot be denied that Tiktok has gained a massive fan following over the years and is looking to grow and improve in the future. We have recently analyzed that TikTok has reached an incredible user download of 1,000,000,000+.
Data revealed on Tiktok Playstore.
In 2018, TikTok was ranked the number one app on the Apple app store due to the immediate spike in user downloads.
Many users have started creating their channels and publishing short videos while doing anything. It can be wild, unconventional, and can also be very simple.
The users are not earning a substantial amount from TikTok, but they can still cover their monthly expenses.
If the users love your content, you are probably close to securing a project from any brand’s company for advertising their products, allowing you to earn more money.
TikTok has over 37 million users from the USA. Due to some political instability between the relations of the USA with China, the Tiktok company’s owner is looking to sell some part of it to the American company, including Microsoft Oracle and others, etc.
This way, the company will keep retaining its users from the U.S. Users that spend more than eight hours a month on Tik Tok, then there are high chances that they can earn more than $5 million.
Many users worldwide are using TikTok as a hobby. Many are pursuing it for social media marketing, and many are aspiring to establish their brand and advertise it through Tik Tok.
During the beginning of the pandemic, many people were jobless, and many students did not have any activity. So, they then moved to Tik Tok for earning and fun time purposes.
We are all aware of the famous American TikToker Khaby Lame. He was sacked from his job during the pandemic, and what inspired everyone was that he entered the world of Tik Tok.
He started creating videos where he would react to a lame video where people try to perform a challenge the wrong way, and Khaby is correcting it by showing how it should be done.
Today Khaby is listed at the top of the TikTok influencers along with Zach King, Charli D’Amelio, Loren Gray, and has a net worth of more than $2 million.
Let’s examine how TikToker is generating income.
Primary Methods to Generate Income on TikTok
Please be informed that you have to be at least 16 years old to monetize your account and earn money directly, but you have to have your parents’ consent for this. At 18, you are legally allowed to engage with brands and third-party clients directly.
Gifting
When people were creating videos on musical.ly, if the users liked someone’s content, they would give them coins. The transfer of coins is known as gifting.
When you have a decent amount of coins in your vault, you can convert it into real money. These coins are the virtual currency in Tik Tok as well, and users usually purchase coins and transfer them to the content creators whose content they like the most.
These coins have different packages with a price range that varies depending on the situation.
Brand Partnerships and Influencer Marketing
When you have invested a considerable amount of time in creating videos and reaching followers of more than 1000 users, you can collaborate with brands for advertisements.
Sometimes, the brands also track users with the most engagement with their followers and then contact those people for advertisements.
But you don’t have to feel disheartened. You can always engage in affiliate marketing with the brands if no one reaches out to you.
Selling Merchandise
Selling merchandise is also a way to earn a substantial amount. You can establish a store on Shopify or Amazon, or any other marketplace and sell your merchandise to your audience.
The initial step for selling merchandise is to build a large social media community. Once you have established a substantial community, you can start a store on any social media platform to sell your merchandise.
You can also endorse your merchandise. If you haven’t started your inventory, you can partner with another user, promote their merchandise, and receive a commission for it.
Besides all this, while promoting products and your merchandise, you have to be cautious. The audience coming to Tik Tok does not want to see ads, so make your content engaging while promoting your products to not sound like a sales pitch.
What Is the Monthly Earning Potential for TikTokers?
The amount Tiktokers generate depends on their following. An average Tik Tok user with a decent fan following can earn from $200 to $500 a month. 41% of the users on Tik Tok are aged from 16 to 25.
This generation is known as Generation Z, striving to secure more brand deals through their social media influencing skills than a person in their 30s.
Those with more than 1 million followers can have a net worth of over $1 million. The people with this fan following typically do not have a fixed benchmark of their earnings.
They usually collaborate with different brands from around the world to promote their products. Some brands require their products to be advertised on Tik Tok, while some prefer to advertise them on television.
The Tik Tok industry does not limit the types of products. Once you reach a specific follower threshold, you are always welcome to promote any product you believe you can effectively promote.
The factor that determines an influencer’s potential earnings is how the influencer engages with the audience to enhance its sales.
