You can utilize Google Maps to place a marker for your business location visible to everyone on the internet or utilize a specialized provider to assist you in creating something unique.
Based on what your organization aims to accomplish, these online applications offer opportunities for your team to showcase your location’s actual position and address on a map, aiding clients, customers, or other interested parties in locating your business.
Besides presenting businesses, Google maps are associated with Google My Business, allowing users to access all corporate information, including Google reviews, in one location. The integration of these two services boosts traffic and enhances search engine rankings.
Meanwhile, you can utilize your Google Maps listing to include photos, videos, and operating hours. Centralizing all your company-specific information in one place saves time for your customers, enhancing customer satisfaction and reputation.
However, for first-time users, placing a marker may be intricate. Here’s a step-by-step manual on commencing the location mapping process, starting with the free choice.
Setting the Scene
Every year, Google Maps extends its role as a one-stop shop for finding, comparing, and evaluating businesses so that customers can make informed and actionable decisions. It’s not just a tool for getting from point A to point B; it’s also a tool for discovering point B, making it an even more valuable platform for enterprises. Therefore, Google Maps also provides a paid option for businesses to engage with a large audience.
Prior to getting started, businesses are advised to check if their listing already exists on Google. To establish this, teams can commence by visiting google.com and inputting your business name and city into the search bar to verify if it’s already on Google Maps.
After clicking Search, go to the Maps section. Here, you will see a map of your neighborhood with listings of businesses with names akin to your own. If you don’t see yours, it doesn’t exist, meaning it’s time to make an addition.
Remember that even if you’ve taken the time to input your address on your Google My Business profile, Google Maps doesn’t always position the marker accurately.
If your address doesn’t have a street number or if you’re confident you’ve entered the address correctly but the system still can’t recognize it, you can mark your business’s location directly on the map. So, even if you have a listing, it might be beneficial to verify its accuracy.
Activating Your Location
With the significance of creating a location marker map outlined, your team is set for the exciting phase. Now, it’s time to put your business on the map (literally!)
Establish a Google My Business Account
If your business isn’t on Google, you’ll need to set up a Google My Business account. Create an account on google.com/business and click Sign In. If you already have an account, ensure that you are signed in before proceeding further.
Incorporate Your Location
Upon logging in, you’ll find the option to click the three horizontal bars on the upper-left-hand side of the homepage. You can then scroll down the menu until you see the section titled “Add a new location.”
Subsequently, Google will prompt you to type your company name into a box. After typing it, click Next. You will then be directed to another prompt where you need to input your business address. Click Next after entering your nationality, street address, city, state, and other pertinent information.
Now comes the critical step; placing the marker. Google should display a map of the location you specified earlier along with a red marker. Zoom in to your business’s particular location, then click and drag the marker there. Mistakes at this stage might confuse your visitors (and potential customers), so take your time with this step!
Provide The Remaining Business Details
Following this, you will need to input your company’s category, phone number, and website address. This information may already be pre-filled if you have a Google My Business account, but you still have the option to modify the details here. Keep clicking the next button as you fill out these fields.
Conclude Your Verification
You’ve completed the challenging part. Now that you’ve informed Google about your business’s location, Google needs to confirm that you are authorized to provide these details. This section will instigate a verification process, where Google will dispatch a PIN to your physical business address, phone number, or via a similar method. Opt for the verification method you prefer, await your PIN, and input it into your account to authenticate your company listing.
Congratulations! Your business listing will be visible on Google once you’ve completed the verification process. Users will be able to find directions to your business, submit reviews, and view images and other valuable information.
As for your team, being the listing owner, you will be able to post promotions, respond to reviews, and more.
Create a Tailored Map
In contrast to the Google Maps instructions above, you might be interested in a more customized proprietary mapping software. Specialized mapping software providers generally aim to streamline the process as much as possible, enabling users to upload their location data to swiftly and effortlessly create useful marker maps.
Tools may also enhance functionality with fully adjustable parameters to modify your maps’ visual design and customize the appearance. Utilize one of the numerous other symbols available, such as push pins, Google Maps markers, dots, or even a personalized marker of the user’s preference (like your logo).
