Russell Herbert Jack works as a yoga and mindfulness instructor in Southland, New Zealand. He specializes in Vinyasa Yoga, Qigong, and providing guided meditations to assist clients in achieving harmony of body, mind, and soul. Russell is dedicated to living in harmony with himself and with nature, and sharing these skills with others. His classes will help improve mental clarity, memory, and focus, as well as enhance physical health and mental well-being.
What motivated you to enter this field and start your own business?
Based in Southland, NZ, I am a yoga and mindfulness instructor. Introduced to yoga at a young age by my parents, I am thankful for the positive impact it has had on my physical and mental well-being. This, in turn, led me to adopt veganism and meditation. Having experienced the holistic benefits, dropping out of school to pursue yoga teaching felt like answering a true calling.
What are your sources of income?
My income streams include conducting outdoor yoga classes and providing guided meditations for energy healing, as well as teaching Qigong.
How long did it take for you to become profitable?
Initially, I had not planned on becoming a yoga instructor, but due to the demand from friends and acquaintances, I started teaching outdoor yoga, often on the beach. After getting certified, I began earning from my services. The process of obtaining certification took approximately 6 months.
Did you ever doubt the success of your business when you first started? If so, how did you handle it?
I never doubted the viability of my business as I already had clients before actively marketing my services. Additionally, I have confidence in my skills and expertise.
How did you acquire your first client?
My first client was a friend with whom I exchanged services – I taught him yoga, and in return, he assisted me with college assignments.
What marketing strategies have been effective for your business?
Recently, I launched a blog at russelljacksouthland.com with the aim of expanding my reach, but so far, word-of-mouth has brought in sufficient business. Engagement with people during volunteer work or while practicing outdoor yoga often leads to inquiries about my services.
What has been the toughest decision you’ve had to make recently?
As someone who tends to be introspective, it took time for me to overcome my reservations and create a blog. While I am not active on social media, I recognize its importance in making an impact due to its widespread usage.
What do you attribute your success to?
Success is subjective, and for me, it means staying connected to my purpose and taking small steps toward it every day.
What has been the most rewarding moment in your business?
Watching my students progress and grow stronger in their yoga practice has been highly gratifying.
What are your future aspirations for your business?
I am enthusiastic about expanding my business and connecting with more individuals who are mindful and eco-conscious.
Have any business books inspired you?
I found the book “The One-Minute Millionaire” inspirational. Someday, I aspire to be an enlightened millionaire.
What recent purchase has enhanced your business operations?
My recent acquisition of a camera will aid in capturing more images, as Southland is a picturesque region.
Share a lesser-known fact about your company.
I believe there is a need for more entrepreneurs conscious of the planet, and I strive to be one of them. Reach out if you resonate with my philosophies.
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