Blogs can be a core digital advertising tool in your arsenal. One of the difficulties of a blog, however, is that you have to continually generate new topics to write about, as stated by digital marketing advisor Robert Arloro.
The positive aspect of blogs is that they can be repurposed for other digital advertising requirements. Instead of creating entirely new content, you can take old blog posts you’ve already written and repackage them to give them fresh vitality.
Here are four practical methods to repurpose older blog posts effectively.
1. Generate a Video
Video is often the most impactful way to communicate with an audience with your message online. People tend to absorb and remember combined visual and audio content more effectively than they do visual or audio content separately. That’s what makes video so impactful.
Your video doesn’t need to be complex or even contain intricate graphics and editing. You can simply appear in front of a camera and discuss some of the primary points of your blog post.
This will not only provide you with additional exposure on new platforms, such as YouTube, but you can also embed the video on your website and other social media pages.
2. Record a Podcast
Another excellent idea is to start a podcast where you discuss the subjects of your blog posts. Podcasts are growing significantly in popularity, and that’s because people can listen to them as they go about their day.
Podcasts don’t require much time to record, and they can allow you to infuse some personality into your content. You can record them on your own or with co-hosts. You can even invite guest experts for specific blog topics that could benefit from another perspective.
3. Design an Infographic
Infographics are an excellent way to condense a lot of information into a few concise points. They are especially effective at simplifying relatively complex topics into easy-to-digest snippets.
If your blog post contains numerous statistics, infographics are an extremely effective means of creating visual representations that enable your readers to comprehend your points better.
Moreover, infographics are highly shareable on social media, which offers you the potential to reach an even broader audience as your content is circulated.
4. Compose an eBook
Robert Arloro suggests that drafting an eBook could be particularly suitable if you have blog content that is more comprehensive or long-form – or if you could expand on an old blog post to make it lengthier and more comprehensive.
One of the greatest aspects of eBooks is that you can utilize them as a way to build email lists. For instance, you can provide your eBook as a complimentary download as long as people provide their email addresses.
This assists you in building a solid list of contacts that you could directly reach out to in the future or send email newsletters to.
About Robert Arloro
Robert Arloro is a digital marketer and advertising consultant with extensive experience in the field. He currently collaborates with businesses of all sizes to assist them in achieving their digital advertising objectives.
Robert’s areas of expertise encompass SEO, social media advertising, content advertising, email advertising, and website optimization. When he isn’t working, Mr. Arloro enjoys spending time with his family, playing soccer, and traveling.