The net worth of the top beauty influencers around the world is truly remarkable! Brands globally seek the influence of these internet stars, paying them substantial amounts to showcase and endorse their products.
Influencers enable beauty brands to connect with customers beyond conventional marketing tactics, enhancing brand value with their authentic content and messaging. Videos on YouTube have a more genuine feel compared to paid advertisements. It is also, realistically, the only way for beauty brands to compete in the oversaturated social media landscape.
Here we delve into how this word-of-mouth marketing has taken off, with influencers securing lucrative deals with top brands. Peer-to-peer recommendations will always hold value, especially when the influencer has a devoted following. We tackle the essential questions: who are the highest earners, and how much can they command?
Being an early adopter will put you at an advantage. Huda Kattan entered the realm of influencing in 2013, long before others had even acknowledged the power of social media. Today, Huda Beauty is a prominent name in cosmetics, and Ms. Kattan has become the highest-paid influencer in the sector. She boasts over 47 million followers and can earn more than $18k per post.
In 2018, Huda was recognized as one of the most influential figures on the internet by Time magazine and recently launched her own reality series called Huda Boss, broadcast on Facebook Watch.
James Charles commenced his influencer journey in his teenage years and became the first male ambassador for CoverGirl. James is a force in the beauty industry, influencing over 20 million subscribers on his YouTube channel and 25 million followers on Instagram. He built his social media presence through self-taught skills, making it even more impressive that he is the most followed make-up influencer on Instagram.
The collaboration between James Charles and Morphe Cosmetics generated almost $46 million from his YouTube channel – with nearly 30 million viewers. James is set to increase his value by launching his own make-up line.
Zoe was once the most famous of the Sugg siblings until Joe stole the limelight. This assertion that she has less star power isn’t to imply that Zoe hasn’t cultivated a strong influence in her almost ten years in the industry. She has one of the largest YouTube and Instagram follower bases – with 12 million subscribers tuning in to hear her opinions on lifestyle products, including fashion and cosmetics.
Sugg has increased her earning potential with the launch of her brand, Zoella, and set records for first-week sales.
Her net worth is estimated to be around $8 million, and most of these earnings are from her influencing work – though she also has a bestselling book, which sold out as well!
@makeupshayla is the brand ambassador for ColorPop cosmetics, thanks to her gathering of almost 3 million followers on Instagram. She specializes in beauty looks that range from casual to full-on glamour. Her YouTube channel is filled with video tutorials that draw a large audience seeking to learn how to apply the products she endorses. She is believed to be worth approximately $1.5 million.
Having launched her vlog on YouTube in 2007, Michelle Phan has carved out a respectable niche with 2 million followers. She became the face of Em Cosmetics in 2010, becoming the first Vietnamese-American ambassador for the brand. Now acknowledged as a world-renowned make-up artist, she is rumored to have a net worth of $50 million.
Jaclyn Hill is regarded as one of the most influential figures in the beauty industry. She has approximately 6 million followers on Instagram and an equal number of subscribers on her YouTube channel. She began her career as a make-up artist for MAC cosmetics when she began filming her tutorials. She has collaborated with other top influencers, including none other than Kim Kardashian.
With a net worth of about $2 million, this is likely to rise even higher and faster as she launches her own make-up brand. Being in such an impressive position at the age of 31, as someone who started at the bottom of the cosmetics industry, is noteworthy.
Kandee Johnson also creates videos. She covers a wide range of interests, from high-fashion looks to simple technique videos such as contouring. Her current association is with Boxycharm, a monthly subscription service. However, she has represented other brands such as SugarBearHair, a hair supplement. She is reported to have a net worth of $3.5 million as of 2021, although her wealth has been accumulated through various professions, including commercial work. However, her YouTube channel is a significant source of her wealth – delivering a cool million dollars in earnings.
Em Ford started her influencer career aiming to redefine beauty. She works to challenge perceptions about birthmarks and acne scars and has amassed over 150k followers. While her net worth is relatively low compared to the superstars of the US, being the brand ambassador for Olay in the UK is going to boost her bank balance. Currently, her net worth is estimated to be between £600k and £1.5 million, earning £1000 a month from her YouTube account.
Manny is another self-taught influencer who provides beauty reviews and make-up challenges. As a male in a heavily female-dominated space, he has made a significant impact with his influencer work for Boxycharm and other brands such as Lunar Beauty. What sets Manny Gutierrez apart is that he also uses his platform to promote social causes and address issues about body positivity too.
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With an average of 200,000 daily views, his income is approximately $900 a day and £300,000 annually just from the adverts. His net worth is estimated at $1.5 million.