American heiress and reality star Paris Hilton has left her mark on the virtual world.
Hilton, who gained fame through various controversies and high-profile relationships, chose to kick off the New Year with the release of her digital enterprise within the popular game Roblox.
The model-turned-DJ has built her own island within the game, naming it ‘Paris World’.
Here, players are invited to experience Hilton’s luxurious lifestyle, engaging in her favorite activities and savoring a taste of opulence.
According to Dexerto, Hilton was greatly influenced by the success of the virtual world, expressing, “
“To me, the virtual world is a place where you can replicate all real-life experiences in the digital realm,”
“Not everyone has the opportunity to experience that, so that’s where we’ve been focusing our efforts over the past year – incorporating all my visions of what I desire in that world,” Hilton added.
In ‘Paris World’, players have the chance to explore a replica of her Beverly Hills mansion, drive around in sports cars, and take a detailed look at the boardwalk inspired by her wedding, among other activities.
Some social media users are perplexed as to why a wealthy personality like Hilton would want to engage in the virtual world, although many believe it is more about staying relevant than making substantial profits.
With an estimated net worth of around $300 million, it’s not surprising to see people debating whether Hilton launched the island for financial gain.
Paris Hilton, Born Into American Aristocracy
Given the name Paris Whitney Hilton on February 17, 1981, Hilton was the eldest of four children of the socialite family.
Her paternal grandfather was the founder of Hilton hotels, Conrad Hilton. Her parents are former actress Kathy Hilton, and her father is businessman Richard Hilton.
Hilton and her siblings were privileged, growing up in both New York City and Beverly Hills.
Her social circle included Kim Kardashian, Ivanka Trump, and most notably, Nicole Richie.
Despite being born affluent, Hilton managed to carve out a distinctive identity through her business acumen, to the extent that her grandfather remarked, “I used to be identified as Barron Hilton. Now I’m known as Paris Hilton’s grandfather.”
Paris Hilton’s Modeling Journey
As was customary for wealthy socialites, Hilton pursued a career as a model from a young age.
She began modeling while still in elementary school and was signed by T Management as a child.
Over the years, she worked for top agencies including Ford Models, and featured in advertising campaigns for brands such as: Gucci, Christian Dior, and Marciano.
By the age of twenty, she was hailed as New York’s leading It-Girl for parading around in extravagant outfits on the arm of prominent Hollywood stars like Leonardo DiCaprio.
Her most recent modeling gig was for Kanye West’s footwear brand, Yeezy, in 2018. Hilton also appeared in Phillip Plein’s Sport campaign in 2019.
The Notorious Intimate Video
There’s a 90% chance the first thing someone thinks of when they hear the name ‘Paris Hilton’ is the intimate video that was released without her consent.
At the age of nineteen, Hilton and her then-boyfriend Rick Salomon recorded an explicit video, which Salomon sold as revenge p*rn in 2004.
He titled the video 1 Night In Paris, releasing it to the public without Hilton’s knowledge.
The duo engaged in a protracted legal battle over the video, where Salomon accused Hilton of slander after she asserted it was released without her permission.
Hilton sued the distributor of the exploitative video for intrusion of privacy, refusing to waver from her stance that she did not authorize the release.
The issue was eventually resolved out of court, with Hilton receiving a percentage of total profits from the video, as well as an additional flat payment of $400,000.
In 2013, she refuted claims of profiting from the video and case, stating:
“[She] never made a dollar. I make enough money in respectable ways. My fragrance [brand] generates enough, I don’t need to worry about that.”
The Simple Life
Three weeks after the intimate video scandal, Hilton’s reality show, The Simple Life, made its debut.
In the show, she and her then-close friend Nicole Richie set out to explore the world of socialites and commenced a journey to understand the so-called ‘real world.’
The show was a hit from 2003 to 2007 and showcased the two working as camp counselors, farmers, and fast-food employees.
It was estimated that Hilton earned $5 million for a single season, a significantly higher wage than what Richie was earning.
This might have played a major role in the two drifting apart, ultimately leading to the premature cancellation of the show.
Branding And Perfume Line
Reportedly, Hilton has 19 different product lines, which collectively yield her a staggering $10 million each year.
Her name is attached to a wide array of products, from fashion accessories to vitamin supplements.
As her foray into the virtual world indicates, Hilton is a staunch advocate of NFTs and has been developing a virtual reality program under her brand.
Her perfume empire remains her most lucrative venture to date, and with 28 fragrances to her credit, it’s not hard to see why.
She has reportedly generated $3 billion in revenue since the brand’s launch in 2004, making it the second most successful celebrity fragrance line of all time – second only to Hollywood legend Elizabeth Taylor.
The Hustle Never Ends
Hilton refuses to stop there, unwilling to relinquish her status as a business magnate.
The heiress and socialite commands $300,000 for appearance fees at private events, where she departs after approximately two hours of socializing.
Seeking to diversify, she delved into DJ-ing, debuting at a pop music festival in Brazil.
By the end of 2014, Hilton received recognition for Best Breakthrough DJ and a remarkable $1 million per set.
Hilton returned to television in a six-part Netflix series called Cooking With Paris and a reality series called Paris In Love, chronicling the planning process of her wedding to entrepreneur Carter Reum.