With video game revenues projected to reach $206 billion this year, there’s no denying the impact the gaming industry has had on the world. What’s more impressive is that industry analysts expect these numbers to continue to grow for the foreseeable future.
These predictions are good news if you’re considering entering the gaming business. However, before you get started, you’ll need a plan. Depending on your talents and expertise, there are several ways to turn your love of video games into a profitable business.
With that in mind, we’ve put together this list of some of the best business prospects for entrepreneurs in the gaming industry.
Develop Gaming Guides
From poker guides to Fortnite specialists, training people to play games has become big business in the gaming industry. If you’re a poker expert, you could think about starting a YouTube channel or podcast, or offering online classes with advice on how to master the game.
Another option is using computer software to teach players the ins and outs of poker while allowing them to practice the game from the comfort of their own homes. This software often includes player statistics and video chat, giving it the feel of a live game.
In contrast to this, if you have a talent for a genre like battle royale games, then you can create guides for gaming enthusiasts seeking to improve their skills. You might even consider opening a gaming center to provide face-to-face instruction. As your business grows, you could hire other gaming specialists to help you. Given the popularity of eSports and competitive gaming, this has the potential to become a lucrative endeavor.
Launch a Video Game Talk Show or Podcast
Whether you prefer YouTube, TikTok, or Twitch, sharing your love for video games with the public is an excellent way to get started in the video game industry. You’ll have to know video games inside and out to succeed in this endeavor, so be sure you build your expertise before getting started.
Just as many people look for video game guides to help them get through complex sections of their favorite titles, they also turn to YouTube and other streaming networks to watch professionals play games and discuss video game-related topics.
If you successfully attract followers to your podcasts or TV show, there’s a good chance companies will want to sponsor your show. There’s a lot of competition, but if you can carve out a niche and attract an audience, you have a good chance of turning it into a full-time job.
When you hear the term blockchain, cryptocurrencies like Bitcoin probably come to mind. Blockchain gaming is a specific genre within the gaming industry that uses the same infrastructure as cryptocurrencies to create games.
If you are a game developer or are interested in becoming one, now’s a good time to consider opportunities in blockchain gaming.
Companies are developing tools that allow developers to create decentralized games with internal currencies and skins that players own and can transfer between games. Although blockchain gaming is still in its early stages, industry analysts expect it to become more popular as companies seek to incorporate the technology into mainstream titles.
Establish a Video Game Testing Business
If you’re an avid gamer, you’ve probably come across glitches in some of your favorite games. While gaming studios do everything possible to eliminate bugs before releasing a new title, it’s almost impossible to get rid of them all.
That’s where game testing companies come in; these organisations help video game companies test games before and after they’re released.
While programming skills can be helpful for game testers, you can learn a lot of what it takes on the job. As a game tester, you’d be responsible for identifying flaws that may affect gameplay before a title is released.
What’s most important is having a thorough understanding of how video games work so you recognize bugs when you see them. You could even refine your skills by working for a video game testing company before branching out independently.
Begin a Video Game Marketing Company
If you understand how marketing works, then gaming studios want your help. Content is everything in the video game industry, and leading companies are always looking for businesses that understand SEO, social media marketing, and how to create advertisements that help sell their products.
You will need to acquire a specific skill set to be successful in marketing.
If you plan to pitch magazine articles on gaming, you’ll have to be a skilled writer and have a deep knowledge of video games. Starting a blog is an excellent way to build your credentials as a writer and a portfolio of your work.
On the other hand, if you see yourself producing commercials or advertisements, you’ll need to have some experience in production if you want companies to take you seriously. One of the cool things about working in marketing is that developers will often let you try out games before they’re released on general sale.